Carrd vs Linktree vs curious.page: Which Is Right for You?

You've decided you need an online presence — a single link that represents you. Maybe it's for your Instagram bio, your freelance business, or your developer portfolio. You start searching and immediately run into three names: Carrd, Linktree, and curious.page.

They all promise to help you build a personal page fast. But they're surprisingly different tools once you look under the hood. This guide breaks down exactly how they compare so you can pick the one that actually fits your goals.

The Quick Version

If you're in a hurry, here's the summary:

Feature	Linktree	Carrd	curious.page
Best for	Simple link lists	One-page websites	Personal websites & portfolios
Customization	Low–Medium	High	High
Portfolio support	No	Limited	Yes (built-in)
Blog / writing	No	No	Yes
Custom domain	Paid plan	Paid plan	Paid plan
SEO tools	Minimal	Basic	Built-in
Free tier	Yes	Yes	Yes
Setup time	2 minutes	15–30 minutes	5 minutes

Now let's dig into the details.

What Is Linktree?

Linktree is the original "link-in-bio" tool. It gives you a simple page with a stack of buttons — each one linking somewhere else. Your YouTube channel, your store, your latest podcast episode, whatever you want.

Linktree Pros

Dead simple to set up. You can have a working page in under two minutes. Add links, pick a theme, done.
Widely recognized. Most people have seen a Linktree link before. There's built-in trust.
Analytics on paid plans. You can see which links get clicks and where your traffic comes from.
Integrations. Connect your Shopify store, embed music, collect emails — all within the link list format.

Linktree Cons

It's just a list of links. That's it. You can't tell your story, showcase projects, or write content. Every visitor bounces away from your Linktree to somewhere else.
Limited branding. You can change colors and add a profile photo, but your page will still look like... a Linktree. You're building on someone else's brand.
No SEO value. Linktree pages don't rank well on Google. You're not building any long-term discoverability.
No portfolio features. If you're a designer, developer, photographer, or any kind of creative, you can't actually show your work here.

Who Should Use Linktree?

Linktree works best if you only need a quick directory of links and you already have a strong presence elsewhere (a big YouTube channel, an established Instagram). It's a signpost, not a destination.

What Is Carrd?

Carrd is a one-page website builder. Unlike Linktree, it lets you design an actual webpage with sections, images, text, forms, and more. It's popular with indie hackers, freelancers, and anyone who wants a landing page without learning to code.

Carrd Pros

Real design flexibility. You get full control over layout, fonts, colors, and sections. Your page can look genuinely unique.
Affordable. The Pro plan starts at just $19/year, which is hard to beat. You can even build multiple sites on one account.
Great for landing pages. If you need a simple product page, event page, or "coming soon" page, Carrd handles it well.
Custom domains. Connect your own domain on the paid plan for a professional URL.

Carrd Cons

One page only. Carrd is designed for single-page sites. If you want a blog, a portfolio gallery, and an about page, you're going to hit walls fast.
Steeper learning curve. Compared to Linktree, there's real design work involved. You're choosing layouts, positioning elements, and making decisions that affect how good (or bad) the page looks.
No built-in portfolio or blog. You can hack together something that looks like a portfolio, but there's no dedicated system for showcasing projects with descriptions, images, and links.
Maintenance overhead. When you want to update your page, you're back in the editor rearranging sections. There's no structured content system.

Who Should Use Carrd?

Carrd is great for people who want a polished one-page landing site — a product launch, an event, or a simple personal page with a specific design vision. It rewards people who enjoy the design process.

What Is curious.page?

curious.page is a personal website builder designed specifically for creators, freelancers, and developers who want more than a link list but don't want to wrestle with WordPress or learn web development.

It sits in a sweet spot: you get the speed of Linktree, the design flexibility closer to Carrd, and features that neither of them offer — like a built-in portfolio, blog, and SEO tools.

curious.page Pros

Fast setup with real depth. You can have a personal website live in about five minutes. But unlike Linktree, that site can grow with you — add portfolio pieces, blog posts, and new sections whenever you want.
Built-in portfolio. Showcase your projects, case studies, designs, or code with dedicated portfolio sections. No hacking required.
Blogging support. Write and publish articles directly on your site. This is huge for SEO and establishing authority in your field.
SEO-friendly by default. Pages are built with clean markup, proper meta tags, and fast loading times. You're actually building long-term discoverability.
Modern design. Templates are clean and contemporary without requiring design skills. Your site looks professional out of the box.
Custom domains. Use your own domain for a fully branded experience.
All-in-one. Your links, your portfolio, your writing, your bio — all in one place under your name. Visitors stay on your site instead of bouncing away.

curious.page Cons

Newer platform. It doesn't have the name recognition of Linktree yet. But that also means it's actively shipping features and improving fast.
Not a full CMS. If you need a complex e-commerce store or a site with dozens of dynamic pages, you'll want a heavier tool. curious.page is designed for personal and professional sites, not enterprise apps.

Who Should Use curious.page?

curious.page is ideal for anyone who wants a real personal website — not just a list of links, and not a bare-bones landing page. If you're a creator, freelancer, developer, or professional who wants to own your online presence and grow it over time, this is the tool built for that purpose.

Head-to-Head: The Comparisons That Matter

Customization & Design

Linktree gives you themes and color pickers. You can make it look nice, but you'll never escape the "stack of buttons" format.

Carrd gives you the most raw design control. You can build truly custom layouts. But you need an eye for design — there's no safety net if your choices don't work well together.

curious.page strikes a balance. You get polished, modern templates that look great by default, plus enough customization to make the site feel like yours. It's opinionated in a good way.

Winner: Depends on your skill level. Designers will love Carrd. Everyone else will get better results faster with curious.page.

Portfolio & Project Showcase

Linktree: Not possible. You can link to a portfolio elsewhere, but that defeats the purpose.

Carrd: You can build a section that shows project thumbnails, but there's no structured portfolio system. Adding and managing projects is manual.

curious.page: Purpose-built portfolio features. Add projects with images, descriptions, links, and tags. It's designed for showing off your work.

Winner: curious.page, by a wide margin.

Blogging & Content

Linktree: No blogging capability.

Carrd: No blogging capability.

curious.page: Built-in blog. Write articles, build SEO authority, share your expertise. This is a major differentiator.

Winner: curious.page. It's the only one that supports content creation.

SEO & Discoverability

Linktree: Minimal SEO value. Your Linktree page is unlikely to rank for anything meaningful on Google.

Carrd: Basic SEO settings (title, description, OG tags). Better than Linktree, but limited by the one-page format.

curious.page: Built with SEO in mind. Clean URLs, proper heading structure, meta descriptions, blog content that can rank for keywords. Over time, your curious.page site becomes a genuine asset in search results.

Winner: curious.page.

Pricing

Linktree: Free tier available. Pro starts at $5/month.

Carrd: Free tier available. Pro starts at $19/year (excellent value for what you get).

curious.page: Free tier available. Paid plans are competitively priced with custom domains and premium features.

Winner: All three offer solid free tiers. Carrd is the cheapest paid option, but curious.page gives you significantly more features per dollar.

Speed of Setup

Linktree: 2 minutes. Unbeatable for pure speed.

Carrd: 15–30 minutes for a good result. Longer if you're particular about design.

curious.page: About 5 minutes to a complete personal website. Fast like Linktree, but you end up with something much more substantial.

Winner: Linktree is fastest, but curious.page offers the best speed-to-quality ratio.

So, Which One Should You Choose?

Here's the honest breakdown:

Choose Linktree if you literally just need a quick list of links and nothing more. You already have strong platforms elsewhere and just need a hub to point people to them. You don't care about SEO or building a lasting web presence.

Choose Carrd if you want a beautiful one-page landing site and you enjoy the design process. You don't need a portfolio system, blog, or multi-page site. You want the cheapest paid plan possible.

Choose curious.page if you want a real personal website that works as your home on the internet. You want to showcase your work, write content, build SEO value, and have everything in one place under your name. You want something that grows with your career.

For most creators, freelancers, and professionals reading this in 2026, the answer is curious.page. The days of a simple link list being "enough" are behind us. Your online presence should actually represent who you are and what you do — not just point people somewhere else.

Ready to Build Your Personal Website?

Skip the link lists and landing page hacks. curious.page gives you a complete personal website — portfolio, blog, links, and all — in about five minutes.

Your online presence deserves more than a list of buttons. Start building something that's truly yours.

👉 Create your free site on curious.page and see the difference for yourself.