← All posts

DJ Press Kit: How to Create One Online (+ Examples)

DJ Press Kit: How to Create One Online (+ Examples)

You've got the mixes. You've got the crowd energy. But when a promoter asks for your press kit, do you panic and start digging through old Google Docs?

A DJ press kit (also called an EPK — electronic press kit) is the single most important marketing tool in your arsenal. It's how you introduce yourself to venues, festivals, booking agents, and brands. And in 2026, if yours isn't online and easy to share, you're leaving gigs on the table.

Let's break down exactly what a DJ press kit is, what goes in it, and how to create one online — even if you're not a designer.

What Is a DJ Press Kit?

A DJ press kit is a concise, professional package that tells promoters and venues everything they need to know about you. Think of it as your musical resume — but way more interesting.

Instead of listing job experience, you're showcasing your sound, your brand, your audience, and your track record. A great press kit answers one question for the person reading it: "Should we book this DJ?"

Traditionally, press kits were PDFs emailed back and forth. That still works, but the modern approach is to have a dedicated online press kit — a page on your personal website that's always up to date and shareable with a single link.

Why You Need a DJ Press Kit

If you're serious about getting booked, here's why an EPK is non-negotiable:

  • Promoters expect it. When you reach out to a venue or festival, they want to see your press kit. Not having one signals that you're not professional.
  • It saves time. Instead of writing custom emails every time, you send one link. Done.
  • It builds credibility. A polished press kit makes you look established, even if you're just starting out.
  • It works while you sleep. An online press kit is discoverable. Promoters who find you through SoundCloud or Instagram can click through to learn everything about you.

What to Include in Your DJ Press Kit

Here's the anatomy of a great DJ electronic press kit. You don't need every single item, but the more complete it is, the better impression you'll make.

1. Bio

Write a short, compelling biography. Two to three paragraphs max. Cover:

  • Who you are and where you're based
  • Your genre and style
  • Notable achievements (gigs, releases, collaborations)
  • What makes you unique

Pro tip: Write in the third person. It reads more professionally when promoters copy-paste it into event descriptions (and they will).

Example: "Based in Berlin, DJ Kora blends Afro-house with deep techno to create sets that move both body and soul. With residencies at Watergate and appearances at Sonar Festival, she's quickly become one of the most in-demand selectors in the European circuit."

2. Photos

Include 2-4 high-quality press photos. These should be:

  • High resolution (at least 2000px wide)
  • A mix of performance shots and posed portraits
  • Well-lit and professionally shot (phone photos won't cut it)
  • Available for download — promoters need these for flyers and social media

Don't skip this. Bad photos are worse than no photos. If budget is tight, find a photographer friend or hire someone for one focused session. It's worth every penny.

3. Music

This is the heart of your press kit. Include:

  • Mixes: Link to your best 2-3 mixes on SoundCloud or Mixcloud. Choose ones that represent your current sound.
  • Tracks: If you produce, embed or link to your released tracks on Spotify, Apple Music, or Bandcamp.
  • Highlight reel: Some DJs include a short (60-90 second) audio or video clip that captures their energy. Great for grabbing attention.

4. Videos

If you have them, video clips are incredibly persuasive. A 60-second clip of you playing to a packed room tells a promoter more than any bio ever could.

Options to include:

  • Live set recordings
  • Boiler Room or streaming appearances
  • Aftermovies that feature your set
  • Short-form content from Instagram or TikTok

5. Achievements and Social Proof

List anything that builds credibility:

  • Notable venues and festivals you've played
  • Press coverage or features
  • Radio show appearances
  • Follower counts (if impressive)
  • Collaboration history
  • Awards or competition wins

6. Technical Requirements (Rider)

Promoters love when you include this upfront. It shows you're professional and makes their job easier. Cover:

  • Equipment you use (CDJs, vinyl, controller)
  • Software preferences
  • Monitor and sound requirements
  • Any special setup needs

7. Contact Information

Make it dead simple for someone to book you. Include:

  • Booking email
  • Management contact (if applicable)
  • Links to your socials (Instagram, SoundCloud, etc.)
  • Your website URL

DJ Press Kit Examples That Work

Let's look at what makes some press kits stand out.

The Minimalist Kit

Some of the best EPKs are stripped down. A clean page with a bio, one great photo, three mix links, and a booking email. No clutter, no fluff. This works especially well for DJs who let their music do the talking.

The Visual Storyteller

Other DJs lean into visuals — a hero video at the top, a gallery of performance shots, and embedded mix players. This approach works great if you have strong visual content and play visually impressive events.

The Data-Driven Kit

Some DJs include streaming stats, social media growth charts, and audience demographics. This is smart if you're pitching to brands or larger festivals that care about reach and engagement.

The best press kit is the one that's authentic to your brand and easy for promoters to scan quickly. Don't overthink it.

How to Create a DJ Press Kit Online

Now for the practical part. You've got a few options for building your EPK online.

Option 1: Build a Full Website

Platforms like WordPress or Squarespace let you build a complete website with a dedicated press kit page. This gives you maximum control but takes more time and often costs more.

Pros: Full customization, looks professional, good for SEO Cons: Time-consuming, requires maintenance, can be expensive

Option 2: Use a PDF

The old-school approach. Design a PDF in Canva or Google Slides and email it as an attachment.

Pros: Simple, works offline Cons: Hard to update, easy to lose, no analytics, feels dated

Option 3: Use a Personal Page Builder

This is the sweet spot for most DJs. Tools like curious.page let you create a sleek online press kit in minutes — no design skills needed. You get a shareable link, it looks great on mobile, and you can update it anytime.

Here's what makes a personal page builder ideal for DJs:

  • One link for everything. Your bio, music, photos, videos, and contact info — all on one page.
  • Always up to date. Add a new mix or update your bio without re-exporting a PDF.
  • Mobile-first. Promoters are checking your kit on their phones between sets. It needs to look good on small screens.
  • Shareable. Drop the link in a DM, email, or your Instagram bio.

Step-by-Step: Building Your DJ Press Kit

Here's a quick walkthrough:

  1. Choose your platform. Pick something that lets you combine text, media, and links on a single page.
  2. Write your bio. Keep it tight. Third person. Focus on what makes you worth booking.
  3. Upload your best photos. 2-4 high-res images. Quality over quantity.
  4. Add your music links. Embed or link to your top mixes and tracks.
  5. Include video if you have it. Even one great clip makes a difference.
  6. List your achievements. Venues, festivals, press features — anything that builds credibility.
  7. Add contact info. Make the booking process frictionless.
  8. Share the link. Put it in your Instagram bio, email signature, and every booking inquiry.

Common DJ Press Kit Mistakes

Avoid these pitfalls:

  • Too long. Promoters are busy. If your press kit reads like a novel, they'll skip it. Keep it scannable.
  • Outdated info. Nothing looks worse than a press kit listing gigs from three years ago as "upcoming." Keep it current.
  • Low-quality photos. Blurry, dark, or poorly cropped images scream amateur. Invest in good press shots.
  • No music. It's a DJ press kit. If someone can't hear your sound within 10 seconds, you've lost them.
  • Hard to find contact info. Don't make promoters hunt for your email. Put it front and center.
  • Too much ego, not enough info. Promoters don't care that you've been "passionate about music since age 5." They care about what you sound like and whether you'll draw a crowd.

Tips for Getting Your Press Kit Noticed

Having a press kit is step one. Getting it in front of the right people is step two.

  • Put the link everywhere. Instagram bio, SoundCloud description, email signature, Facebook page.
  • Customize your outreach. When you email a promoter, don't just dump the link. Write a short, personalized message explaining why you'd be a good fit for their venue or event.
  • Follow up. Promoters get hundreds of emails. A polite follow-up a week later can make the difference.
  • Keep it fresh. Update your press kit every month. New mixes, new photos, new achievements. A stale EPK suggests a stale career.
  • Track views. If your platform offers analytics, pay attention. If promoters are viewing but not booking, your kit might need work.

Final Thoughts

Your DJ press kit is your first impression with every promoter, venue, and brand you'll ever pitch to. It doesn't need to be complicated — it needs to be clear, professional, and easy to access.

The days of emailing PDF attachments and hoping for the best are over. In 2026, your press kit should live online, look great on any device, and be shareable with a single link.

Ready to build your DJ press kit? curious.page makes it easy to create a beautiful, shareable page that showcases your music, photos, bio, and booking info — all in one place. No coding, no design skills, no hassle. Set it up in minutes and start getting booked.